Who’s at the top of the list, and why?
Student Advisor’s Top 100 Social Media Colleges list ranks Harvard University as the #1 school for its social media strategies, bumping Johns Hopkins University down to the #2 position.
Schools are judged by data such as Facebook fan counts, number and effectiveness of Twitter followers and other signs of social network engagement.
Examples: The University of Kentucky (#7) set up an admissions marketing campaign that heavily utilized social media to target prospective students, while students at St. Mary’s College (#81) used the class of 2015 Facebook page to find compatible roommates before setting foot on campus.
The top 10:
- Harvard University (up 1)
- Johns Hopkins University (down 1)
- University of Notre Dame (unchanged)
- Columbia University (up 1)
- Stanford University (up 2)
- Ohio State University-Main Campus (down 2)
- University of Kentucky (down 1)
- Louisiana State University (unchanged)
- University of Washington-Seattle Campus (up 6)
- United States Military Academy (down 1)
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